Electric Lead Magnets

If you’re in any industry we probably don’t have to tell you what a lead magnet is. They’re a great way to offer some value for potential customers in exchange for their email. This helps you grow your database and your business. There are a few ways to go about creating a lead magnet for your brand that include eBooks, whiteboards, coupon codes, case studies, cheat sheets and/or newsletters. It’s important that your lead magnets do a few things in order to attract your audience. Here are some ways to create a killer lead magnet that people won't be able to resist.

1.     Make it engaging. Creating an enticing topic for your audience will ensure that they cannot resist clicking on your offer. Depending on the industry it can be a discount code, access to exclusive content or a sample. It has to be valuable enough to them to give their email.

2.     Provide value. This one is the most important and should be a given. Try to help your audience solve a problem. This will also depend on where your customers are in their buying journey. You need to understand your audience in order to do this.

3.     They’re sharable. Be sure to include sharing links! The more people that are able to share it the better. Word of mouth marketing is always the best kind.

4.     Position yourself as a brand authority. If you’re using a newsletter or eBook, this is an opportunity to show your expertise in your industry. Providing high quality information will show potential customers that you are the top at what you do.

Now that you understand what goes into making a good lead magnet let’s talk about ways to get potential customers to that said content. First, my favorite… quizzes. I can almost never turn down a quiz to learn something about myself. This is considered gamification to attract leads to your content. In order to complete the quiz, the reader must provide their email to send their results. Second, widgets are used on website for lead generation. Some offer a service, report as well as other types of information that’s difficult to get elsewhere. They provide their email for in exchange for that information and you get to keep that email for future promotion. Lastly, there’s a few types of content bait, such as video content, infographics and text content (case studies, how to guides). There are more types of lead magnets but we’ll just stick to a few here. A good lead magnet will create a strong bond that will last longer if done correctly. 

LinkedIn Takes the Lead

89% of B2B marketers use LinkedIn for lead generation and 62% say it generates them leads, over 2x’s more than the next-highest social channel, according to the Wpromote State of B2B Marketing Report. Why is LinkedIn taking over for lead generation? Well, there are a couple of standout reasons that make it the best for B2B leads. First, you should know that their lead conversion rates are 3x’s higher than major ad platforms. Here are some other great reasons why they’re perfect for generating B2B leads.  

1.     Professional space. There are over 575 million professionals on LinkedIn. It shows a professional’s position, industry and location. This will assist your brand in reaching the right people in the right positions.

2.     Business context. It is well known that LinkedIn is up there as one of the top professional social channels. It is where working professionals go to advance careers, search businesses, etc.

3.     News Feed. The ads on LinkedIn actually appear next content in the feed that allows for a better experience.

4.     Costs. Average cost per lead on LinkedIn is generally lower than others.  

5.     Extensive filters. Layering your targeting domains is easier here with extensive filter options, such as level of seniority.

6.     Matched Audience feature. This can help with website retargeting, account targeting and contact targeting.

LinkedIn is a good social network of working professionals and from the number of reasons listed above, you can see why it is good at generating new B2B leads for your brand. Give it a try for your business to reach new potential business partners in your field.