Disconnection Crisis: How to Solve with UGC
In an ever-connected world, how is it that brands are more disconnected than ever with their audience? According to Forbes, “only 13% of consumers said that content from a brand is impactful and a mere 8% said influencer-created content would highly impact their purchasing decisions.” So, what’s going on that despite all these digital spaces to meet customers where they are at, brands still can’t connect with their audiences? Well, let’s start with the obvious. The pandemic changed everything. The way we work is no longer a 9-5 in an office and probably won't ever be again. According to HubSpot, “40% o
In an ever-connected world, how is it that brands are more disconnected than ever with their audience? According to Forbes, “only 13% of consumers said that content from a brand is impactful and a mere 8% said influencer-created content would highly impact their purchasing decisions.” So, what’s going on that despite all these digital spaces to meet customers where they are at, brands still can’t connect with their audiences? Well, let’s start with the obvious. The pandemic changed everything. The way we work is no longer a 9-5 in an office and probably won't ever be again. According to HubSpot, “40% of remote workers miss spontaneous in-person connections with colleagues.” There are big internal disconnections in the workplace. Another reason for the disconnect is the gap to obtain high-quality data, which is needed to understand your audience for your marketing strategies. It seems that strategies that were once working aren’t anymore and this data is crucial to fixing that. Fortunately, there is a way to reconnect with your customers! Focusing on customer connections will improve your brands relationship with its customers, most of which, are suffering from digital fatigue. Found content campaigns can strengthen these connections with brands. What better way to reconnect than through shared emotions? And what better way to get their attention on social media than with a real person doing a natural human thing? Influencer marketing is trending to be one of the top marketing tools this year but we think that found content marketing is trend that will supersede this one for authenticity and connection purposes.
Found Content is the New Word of Mouth
Word of mouth marketing is the oldest advertising strategy out there. Although times may have changed greatly to that of a digital age, one thing is for sure, WOM is still the most common way that people find a brand. 92% of consumers trust recommendations from friends and WOM marketing influences 99% of B2B purchases. Those numbers are truly staggering. In our digital world, WOM is no longer restricted its literal meaning. It now extends into the online space and is just as important, if not more, on social media. This is the new word of mouth. Instead of telling one or a few people, you can tell thousands if not millions. It will spread through the grape vine quickly.
Word of mouth marketing is the oldest advertising strategy out there. Although times may have changed greatly to that of a digital age, one thing is for sure, WOM is still the most common way that people find a brand. 92% of consumers trust recommendations from friends and WOM marketing influences 99% of B2B purchases. Those numbers are truly staggering. In our digital world, WOM is no longer restricted its literal meaning. It now extends into the online space and is just as important, if not more, on social media. This is the new word of mouth. Instead of telling one or a few people, you can tell thousands if not millions. It will spread through the grape vine quickly.
Organic, unproduced and authentic found content. That is the wave of the future and 2023 advertising trends are leaning toward it. Trusted and proven time and time again to be more trustworthy by consumers and influential for purchasing power of your audience. Found content can help your brand engage, equip and empower your audience. It creates emotional connections with your audience. It can give your customers a reason to talk through product reviews, social media challenges or just a revel over a great UGC clip embedded to your advertisement. It can also empower them to spark conversations and share the love of your brand. Found content is the new word of mouth and there are millions of new pieces uploaded every day. Brands that incorporate this tactic into their campaigns are taking it to the next level. If you haven’t already done so, take your brand to the next level. Contact us today about using found content in your next advertising campaign.