Friday Favorite 9/23/2022

This week’s favorite is a tribute to Serena Williams and her recent retirement. She is a role model for women and athletes all over the world! She leaves behind a legacy of a changed world because she refused to become the status quo. She remained true to herself despite all of the odds. The Nike ad coined with the tagline, “She didn’t change who she was-and that changed everything, for all of us,” was created by advertising company, Wieden+Kennedy Portland. Unfortunately, her final three set tennis matches were losses. However, those that know who she is and what she has done for women in sport will not even remember that ten years from now. What they will remember is how she represented her home city of Compton with pride, even when nay sayers talked down on it. They will remember how she held her head high with pride when people mocked her body physique as she rocked her stellar muscles and curvature. She combated racism early in her childhood career, stared it in the face and never backed down from who she was on and off the court. Her and her sister took a non-traditional path for their tennis careers and she still made it to the top. She has been listed as Forbes highest paid female athlete. She has battled injuries, her own sister on the court, had children and all the while managed to become one of the best female athletes to ever play any sport in the world!

Friday Favorite 9/16/22

This week turns to women’s retirement inequality awareness for TIAA. The ongoing campaign, #retireinequality coined this powerful piece, “The Dress.” In a collaboration between The Martin Agency and fashion designer, Fe Noel, they constructed a dress made of paper bills. The dress totals up to $1.6 million dollars, which is meant to represent the amount that women will lose for their retirement over their lifetime due to the 30% wage gap. Not only do women earn less, they often have to take more time away from work for maternity leave and caring for older family members. The dress was showcased on social media for fashion week and is now on display in NYC’s SOHO neighborhoods on Broadway and Grand until the 18th of this month. TIAA hopes to raise awareness so that others will start conversations for these issues to be addressed. We’d also like to give some appreciation to our friend, and the Director of Business Affairs on this project, Angela Eddlemen. We’ve worked with TIAA before, but this is a YES to the dress, for sure.

Friday Favorite 9/9/22

 This week we turn to the fashion industry. Did you know that, “every 25 minutes, an Olympic size swimming pools worth of crude oil is used in the production of synthetic clothing?” We knew that the fashion industry was terrible for the environment but had no idea that it was this bad! The ad favorite of this week brings light to this situation by bringing that fact to life in a real-world depiction scenario. The ad was done by Woolmark, “Wear Wool, Not Fossil Fuel” ad promoting their 100% natural clothing line. It is also 100% biodegradable and renewable. At the beginning of the spot, there are people swimming in this Olympic-sized pool of fossil fuel and trying to escape the grip of its grimy substance. As they struggle, they eventually escape by pulling off the top layer covered in oil to reveal the clean outfit that lies beneath. You can really see their metaphors through the visual aesthetics of the ad. What starts off as a dark and grim beginning turns into one full of lush green spaces and light moods. The ad is expected to run in the U.S., the UK, France and Australia this month. It was created in collaboration by Park Village, Studio Birthplace and 20Something.

Labor Day 2022

Every year, the first Monday in September is set aside as an annual celebration of the social and economic achievements of American workers. Today we take a pause from our regular broadcast blog to talk about Labor Day: its history, its founders, etc. it has been recognized long before it became an official holiday on February 21st 1887 by the state of Oregon. Before that, in 1882 New York City had the first Labor Day celebration on September 5th. This included a parade. President Cleveland signed the law to make it nationally observed on June 28th 1894. The original founder of Labor Day is unclear. Some say that it is Peter McGuire of Brotherhood of Carpenters and Joiners. Others believe it to be Mathew McGuire of the International Association of Machinist. We find it a bit odd that they both have the same last name, but that’s beside the point. You can find a list of America’s labor leaders at the Labor Hall of Honor. Enjoy your holiday today celebrating the fruits of all your hard work!

Friday Favorite 9/2/22

With the recent release of the prequal to Game of Thrones, House of the Dragon, we felt compelled to feature one of their newest advertisements for the show. We’re not going to lie, we’re really big fans of both! This ad was featured on Official Media Samosa. This interactive ad was located in Brazil and features a black, melted bus stop billboard as part of the piece. The half rectangular, half melted transit shelter display is smoldering from beneath, as if melted by dragon fire as it sits alongside the Targaryen house emblem placed behind the local bus stop bench. We love a good interactive advertisement as one of the top creative ways to advertise. They’re truly one of the best ways to get your audience engaged and remember your name. This ad had the desired effect. It was creative, catchy, memorable and fun!  

Friday Fun Favorite 8/26/22

This week is a fun one from European Legal Group ARAG called, “Legal Needs Are in Your Future.” Featuring the infamous Sanderson sister, Mary from Hocus Pocus, Kathy Najimy, as she acts as a comedic fortune teller giving out legal warnings to her clientele. In the spot, she has three different couples at her table for a reading. Each reading is composed of legal situations that happen in everyday life instead of the typical high-profile types we usual see represented on T.V. with crime shows. Each video is only thirty seconds long. They are titled, “Red Convertible,” “The Dog” and “First House” promoting the importance of legal insurance for everyday folks. This ad was created by Barkley Agency. 

Friday Favorite 8/19/22

“The Monster” campaign was created from the region of Attica, Greece where the recycling rate is only 19%, and 79% of their waste ends up in landfills. So much plastic ends up in the ocean, killing sea life all over the world. Geologists are seeing plastic become part of rock formations. It’s absolutely maddening. This campaign is to raise awareness on the importance of recycling. The video goes to show a monster growing in size as it collects garbage along the sea floor. As it grows, each piece of trash is added on to the body. Everyone is afraid of the monster except a small girl. She realizes that she can defeat the monster by removing just one piece of trash from its body. The message of the campaign is this: “mastering the monster of garbage is as simple as recycling household waste,” according to ADWEEK. This topic couldn’t be more important now as the pandemic has increased the world’s waste problem with protective equipment and shopping packaging materials. The recycling problem is real and it needs to be addressed on a global scale in order to reverse the damage we have already done to this beautiful planet.   

Friday Favorite 8/12/22

 This week’s favorite should resonate with any working professional in today’s society. The print ad for the new Adsum + Timex MK1 watch takes a jab at the Apple watch stating, “Know the time without seeing you have 1,249 unanswered emails.” In the world of digital everything, this ad is spot on in the emphasis of digital detox. The sleek and simple watch design looks as though it could be a smart watch at first glance. We love this campaign and it definitely resonated with us. We hope you like it just as much as we do!

Friday Fun Favorite 8/5/22

This week we’re taking a different direction with the fun favorite going to Zippo. We’re going to talk about two different campaigns. One print and one video. One old and one new. But both creatively badass. The first talks of the amazing story of a Zippo that worked after being taken from the belly of a fish. This throwback was done in the 1960’s when a man was fishing for pike. He caught the fish that must have grabbed the lighter as it slowly floated to the bottom and when he fileted it, found the lighter within the belly. The company promoted this story as a true testament to how well the lighters work. “No matter how old it is or what its condition, if a Zippo ever fails to work, the Zippo man will fix it for free!” Now, fast forward to today. The new Zippo, “All Fire, No Smoke” campaign promotes new and interesting ways to use a lighter. In the video there is a woman doing a handstand while holding a bow and arrow. The arrow is on fire and as she flips herself upside down, she places her feet into position. Once ready, she fires the arrow off to hit a bullseye on a nearby tree. I mean, I cannot think of a cooler way to use a lighter. Not to mention how difficult it would be to do what she did. I couldn’t stop watching it! Overly impressive. This Ogilvy campaign will definitely get the audience’s attention. We wonder what they will come up with next! Dare we say it? Their new campaigns are fire…

Friday Fun Favorite 7/29/22

We thought this week we would switch it up and do a throwback favorite from 2011. The ad was named, “What Will Your Mouth Go Through Today?” This campaign was done for Listerine and depicts the different items that you put in your mouth throughout the day. There were three prints done. The first was two burger buns that sandwiched not only the burger and toppings, but also pens, mints, cheeses, paper clips, sugar packets and a coffee mug. The second print was a milkshake glass filled with the contents of the shake, various candies, pistachio shells, fries and a lemon slice to name a few. Lastly, the final print was a skewer containing an ice cream bar, candies, beef chunks and lipstick. The ad brings attention to these various things that go into your mouth. Seeing them together looks absolutely unappetizing, but when isolated alone, they are delicious. This leaves the viewers ready to grab that bottle of Listerine and clean out their dirty mouths. It was a great ad done by Wunderman Thompson, UK.

Friday Favorite 7/22

Food gives us all the feels. It taps into all of our senses and invokes emotional responses. A restauranteur in Philadelphia has opened a one of a kind restaurant, Feeladelphia. Inspired by Philly cream cheese, the menu is curated by Jeramiah Stone and Fabian Von Hauske Valtierra. They want the guests to “order feelings, not food” in the first of its kind dine-out experience. The advertising campaign shows the chef creating a dish with cream cheese and finishes with text that says, “A restaurant where you don’t order food. You order feelings.” This ad was created by Gut Miami in partnership with Philadelphia Cream Cheese.

Friday Fun Fave 7/15/22

This week we turn to a print ad campaign that is nostalgic in its own way. This ad was illustrated by Aspire Doors, UK and showcases the first products of certain brands, such as Nintendo. It was shared on Media Samosa’s Instagram feed. It was surprising to see what many firsts that every day household name brands created first. Sony’s was a rice cooker created in Japan in 1946. Nokia created toilet paper in Finland in 1865. Take a quick look to see how these iconic brands began.

Friday Fave 7/8/22

We know we’ve been doing a lot of blogs lately on women. With women’s rights issues in American now how could we not? Sorry not sorry but we promise that next week we will switch it up for you. This week’s campaign favorite is on beer. The history of beer that is and how women were involved in bringing it to the United States. Without women there would be no beer! Let’s face it, without women there wouldn’t be a lot of things. These “Ale Wives” ran the beer industry in the beginning. The infamous, Mary Lisle, began running a successful brewery in Philadelphia and was the first woman to do so. According to  Miller Light, women only run 7.5% of the beer industry today. What’s going on ladies? Our hope is that this changes in the near future! But for now, let’s keep supporting the women that in the industry and thank them for bringing this delicious beverage into our lives. Shout out to  Triple Bottom Brewing. This current Philly local, female owned & operated brewery, is keeping the Mary Lisle tradition alive. This advertisement was done by DDB Chicagoalongside Alma Agency.

Friday Fun Fave 7/1/22

This week’s Friday favorite isn’t very fun but in light of recent events of the overturning of Roe vs Wade, we though it appropriate to choose one that shed some light on what this may mean for American women. Planned Parenthood did an ad predicting the “Dark Storm” of the Supreme Court decision. The ad background has the news reporting abortion rights and recent decisions of the Supreme Court as the narrator states, “we’ve all felt this storm coming. It’s been building for a long time.” After this the narrator states that, “Together we’re a force of nature!” as women take to the streets protesting. “We’re built for this. We don’t stand by, we walk into the storm and turn its raw force into something transformative!” It’s a powerful campaign that promotes action! We stand behind their “ Bans Off Our Bodies” movement! This link is where you can find resources on how to support abortion moving forward. This compelling advertisement was created by Virtue Worldwide.

Friday Fun Fave 6/24/22

This week’s favorite is titles Liquid Billboard by Adidas. This amazing advertisement aims to make women feel more comfortable with their inclusive swimwear collection. “32% of women globally say they don’t feel comfortable swimming in public,” according to the ad.  We recently wrote a blog that talked about audience engagement. This is the perfect example of that! Women of all shapes and sizes jumped in for a few laps instead of the typical models that we see on these types of ads. Their swims were visible to all and streamed live online. How cool is this interactive advertising!?!? Not to mention that it promotes body positivity on so many levels.

Friday Fave 6/17/22

Father’s Day is a few days away, so what better ad to spotlight this week than one that promotes celebrating dad’s day everywhere! Our Friday favorite this week is for Oreo titled, “Milk’s Favorite Cookie!” The ad features a son waking up his dad for a midnight snack. As they sit down to enjoy their Oreo together, his son tells him to wait. He looks up at the clock and waits for it to strike twelve. He then tells his dad Happy Father’s Day. This heart felt advertisement actually has the most recall of any ad produced in the past 4 weeks according The Nielsen Company and it was created by the advertising agency, FCB Global

Friday Fun Fave 6/10/22

This week’s Friday favorite is from Liquid Death water brand. The brand did a bold ad where they have people do a blind taste-test that had people vomiting… Literally! This one is not for the faint of heart but man it’s a belly laugh kind of ad. In order to hype up their new sparkling water the put it next to “The Most Expensive Beverages on Earth.” These “most expensive beverages” are not truly beverages at all. They consist of things such as Spanish squid ink concoctions, caviar, and lobster Béarnaise sauce. To be honest, I don’t even know what that sauce is and I can be sure I would not want to drink it. One person did actually throw up. A lot spit it out. Apparently, one guy called later to ask how to get the taste out of his mouth according to Adweek. These poor tasters had no idea what they were in for and that is what makes it so GREAT! Liquid Death water the heavy metal of packaged water. You gotta’ love what they stand for with slogans like Death to Plastic and Murder Your Thirst. Obviously, Liquid Death water won the round versus the weird and gross tasting mixes they came up with. This ad was created in collaboration with Hey Wonderful Productions.

Friday Fun Fave 6/3/22

This week our Friday fun favorite is one to kick off Pride Month! The “Taste so Good” music video for Cann, a cannabis beverage, and Weedmaps weed delivery service is a catchy hit! Featuring icons, such as Patricia Arquette, Sarah Michelle Gellar, Kesha and stars from Rupaul’s Drag Race, the campaign boasts that cannabis infused cocktails won’t give you the hangover that alcohol does. The brand, Cann is a queer-founded company that prides themselves on creating inclusion within the cannabis industry. The ad itself features a diverse group of people of all gender identity spectrums in colorful attire that resembles the rainbow. This was produced by London Alley in Los Angeles. We truly loved this advertisement. It was so fun and promotes a great message of LGBTQ+.

Friday Favorite 5/27/22

This week’s Friday favorite ad is not so fun. However, in lieu of the events in Texas this past week we felt compelled to share of our thoughts. This week’s ad is the March for our Lives PSA Addresses Uvalde Tragedy. The ad talks about the meaninglessness of “thoughts and prayers.” The March for our Lives Foundation laid out body bags on the National Mall to make a statement that literally nothing has changed over the years as these acts of gun violence continue to happen. The sad part is that this ad was created back in March and has just resurfaced due to the tragic events that occurred again this week. “In the 62 days since these body bags were laid in front of the Capital, 1 person was shot dead and 4 critically wounded in Laguna Woods, CA. 11 people were shot dead in Buffalo, N.Y. 21 people were shot dead ion Uvalde, TX. Including 19 children.” (Adage). It’s time for some real change in this country with respect to gun laws and it’s time that our senators begin taking this seriously. The video ends with a plea that these senators vote on background checks to purchase a gun. The proposed Enhanced Background Checks Act of 2021 has been sitting on their desks since it conception. Others in this country are also pushing for the ban of assault weapons. We implore you to watch this video on CNN from Senator Chris Murphy of Connecticut if you already haven’t. These mass shootings only happen in this country. Something is wrong. Something has to be done! We have to start taking real steps towards fixing this issue. Our teachers and children should not be afraid for their lives at school! Now is the time for change! This influential ad was created by McCann-New York.

Friday Fun Fave 5/13/22

This week we’re taking a new direction for our fun favorite pick of the week. With summer right around the corner we are all very much looking forward to sitting out in the sun enjoying time with family and friends. We just came across a new ad by Guinness beer created by Abbott Mead Vickers BBDO. The images are, “Waves crashing against a rock, people lazing on a deck chair on hot beach sand, surfboards glistening in the summer sun… that start of summer is here” (AMVBBDO). This very playful ad shows images that you would typically see in a summer setting. Guinness has then added their logo and, not only that, these particular images themselves all have a striking resemblance to a pint of beer. Genius! They hired London based landscape photographer, Catherine Hyland to take these striking photos. Let’s be real anyone who’s ever seen the Guinness ads over the years or visited the museum in Dublin understands their specific flare for creativity.