Friday Feature

This week our feature is an entrepreneur of Hazel Coffee Co., Hailey Polidori. Her coffee shop is an all mobile coffee bar in Austin, TX. Their mission is to bring creatives and community together. They serve locally roasted beans and offer bookings for events. You can request a quote by clicking the link on their website. Not only does she own this cutting-edge coffee shop, she is a content creator, a photographer and YouTuber. We’ve had the pleasure of working with Hailey and hope to do it again in the future.

Content Creators vs Influencers

Influencer marketing is coming in the lead this year for marketing and advertising strategy. But what is the difference between an influencer and a content creator? They are not necessarily the same thing. Let’s look at content creators first. This group of creators know how to create high-quality and authentic content that resonates with the audience. They consider this to be their career. An influencer is someone who actually has influence over a particular audience, hence the name. They’re usually experts in a particular field that regularly post tips, information and tutorials on their craft that influence others. Influencers have different tiers:

1.     Mega: over 1million

2.     Macro: 500K-1million

3.     Mid-tier: 50K-500K

4.     Micro: 10K-50K

5.     Nano: 1K-10K

There are some differences when working with content creators versus influencers. Working with content creators will get people engaged whereas influencers, as the name implies, influence. They have big followings so this is a way to increase brand awareness.  Working with content creators can enable a brand to experiment with different types of content, publish more frequently, save money and work with experts in certain fields. Working with an influencer can expand your reach and help you reach your target audience. Influencers have sway over their audience’s purchasing decisions. There is no way to say whether a content creator or an influencer would be better for your brand. It really depends on what your goals are. Are you trying to reach your target audience more effectively or are you trying to increase engagement? Both content creators and influencer have great things to offer your brand. We’ve worked with both at Locomotive and we understand the importance as well as differences of both. Understanding each is the first step to knowing which to use for your campaign.