On the Edge of Something Wild: AI, Art, and What Comes Next

Last week, industry colleague Scott Powell shared a long-format thought piece around the impant of AI and how it might affect the Advertising & Marketing industries.

Reading The Paradox of Creativity felt like watching a mirror form mid-air reflecting both our hunger for innovation and a deep nostalgia for something we’re quietly losing. Some of it is hard to face. The idea that human-made art might soon be the exception, not the norm, isn’t just a shift in medium, it’s a shift in meaning.

I agree with the central thread: society is already starting to look backward, grasping for the raw, imperfect beauty that only human hands and minds can create. We’re beginning to crave authenticity again. In a world soon to be flooded with hyper-efficient, AI-generated content, it’s the flawed, the deeply personal, the soul-bearing work that will stand out.

That’s why AI should remain a tool. One that tightens up repetitive tasks, handles drudgery, helps with project management. But it shouldn’t be the artist. It shouldn’t replace the spark that comes from lived experience, pain, joy, risk the things that feed real creativity.

We’re on the precipice of something wild. What that something is, only time will tell. But it’s clear we need to decide, collectively and consciously, what kind of creative future we’re building and who gets to build it.

Thanks, Scott, for the reflection. It’s one we all need to sit with.

Tips for Writing a Good Blog

There are so many different types of blogs out there from how-to guides, news article reviews, interviews, explanatory and even personal.  If you’re a vet or just getting started there are a few things to consider when trying to write a great blog. Here are some of our tips to writing something that grabs your audience’s attention and keeps it.

1.     Trim the nonsense. Make sure your writing is concise. This isn’t a college paper where you’re trying to make it to 7 pages of information and adding unnecessary sentences and words. People want something that is easy to read and clear!

2.     “The hook brings them back.” Blues Traveler wasn’t wrong. A good hook will grab your reader’s attention. There are so many ways to do this. Start with something startling, form an emotional connection, ask a question… you get the idea. Do some research on how to write great hooks.

3.     Use the senses. Taste, smell, audio, touch and even taste. Be descriptive with your writing to make the reader’s imagination go wild.

4.     Connect your sentences. A powerful sentence is connected to the ones around it but make sure to vary your words and say the same things in different ways.

5.     Proofread! I’ll be honest here. I’m the run-on sentence queen. I always have someone double check my writing for errors and mistakes.

6.     Keep it conversational. Write as if you’re talking to a good friend on a Sunday evening sitting on the couch. They should be fun to read as well as informative. I speak directly to the reader sometimes. I love being able to do this coming from an academic science background of formal writing. Use it to your advantage and have fun with it.

Writing blog aren’t only fun, they’re good for your business! They improve your SEO on your website if you have one. We’re gonna’ assume that if you’re reading this, that you do. It will also help drive traffic to your website and reinforce your brand. In turn, it can help increase sales. Hopefully this added some tools to your writing tool box that may have not been there before. Happy writing 