Email Marketing Stats 2022
We recently did an article on The Power of Email Marketing. We thought it only fitting to follow up with some recent statistics for 2022 to back it up. We like to talk the talk and walk the walk. Here is a list of some of what we consider to be most important.
We recently did an article on The Power of Email Marketing. We thought it only fitting to follow up with some recent statistics for 2022 to back it up. We like to talk the talk and walk the walk. Here is a list of some of what we consider to be most important.
77% of marketers have seen an increase in email engagement over the last 12 months (Not Another State of Marketing, 2021)
Nearly 55% of global website traffic is generated from mobile devices (Statista, 2022)
59% of people say that marketing emails have influenced their purchases (Salecycle, 2022)
99% of people who have email check their inbox every day, some doing so 20x’s daily. Of those people, 58% check their email first thing in the morning (OptinMonster, 2020)
Audiences will reward brands with higher open and CTR if there are no. more than 5 newsletters send per week (GetResponse, 2020). And honestly, who is sending more than 5 newsletters per week?!?! That’s insane!
Nearly 1 in 5 email campaigns is not optimized for mobile devices (SuperOffice, 2020). Don’t be that guy. Seriously… we’re living in the 21st Century.
That being said, 41% of emails are viewed on mobile devices (HubSpot Research, 2021).
64% of B2B marketers said that their email marketing strategy was effective for meeting business goals in 2021 (HubSpot Research, 2021).
37% of brands are increasing their email budget and just 1.3% are making cuts (Litmus, 2021)
Well there you have it folks. Email marketing trends in a nut shell. There are millions of email users. Millions of opportunities to connect with your brand’s audience. Finding that sweet spot for your business will take some trial and error. You don’t want to bombard them with unnecessary email marketing if you want to keep your CTR’s high but you want to have them see your logo just enough to purchase your product or service.
Key Performance Indicators
What is a KPI and why do they matter? We keep seeing this thrown around the advertising and marketing world so we thought it would be good to touch base on what they are exactly and why they are important. KPI’s are quantifiable measures of performance in order to gauge progress and insights in particular areas of your business. KPI’s are target that should be tracked because they support the overall goals of the brand through keeping the team aligned, checks on the organization to spot problems, helps allot for adjustments that need to be made if something isn’t working by analyzing patterns and it will hold the whole company accountable. KPI’s are found in every area of a business from finance to advertising campaigns. There are literally so many to list we couldn’t do it all in one article. However, we will list a few for example that pertain to marketing.
What is a KPI and why do they matter? We keep seeing this thrown around the advertising and marketing world so we thought it would be good to touch base on what they are exactly and why they are important. KPI’s are quantifiable measures of performance in order to gauge progress and insights in particular areas of your business. KPI’s are target that should be tracked because they support the overall goals of the brand through keeping the team aligned, checks on the organization to spot problems, helps allot for adjustments that need to be made if something isn’t working by analyzing patterns and it will hold the whole company accountable. KPI’s are found in every area of a business from finance to advertising campaigns. There are literally so many to list we couldn’t do it all in one article. However, we will list a few for example that pertain to marketing.
1. Qualified leads. This can be done as marketing qualified leads or sales qualified leads. Either way, it shows the marketing team how many leads are coming in and how many are talking to the sales team.
2. ROI. You’ve heard this one a lot in our articles. It’s insanely important. This is the amount of revenue in versus how much is spent.
3. Funnel conversion rates. This is the percentage of visitors who complete some desired action. Examples would be signing up for a newsletter or purchasing a product.
4. Customer acquisition costs. This is a measure of the amount of money to convert a lead into a customer.
5. Customer engagement. This can be tracked very well in social media through likes, shares, saves, mentions and comments.
6. Customer retention. Helps you better understand your audience. Your “turnover” rate for your customers can give your brand insight into what may or may not be working.
KPI’s can help your brand make more informed and better decisions within the company. Choose the KPI’s that will matter most in your marketing department and that will align with the brand’s overall vision. Tracking your progress is the best way to secure a well-founded marketing strategy for your brand!