YouTube Stats 2022
We deal quite a lot with content creators on YouTube for our projects. It’s by far one of the best places for user generated uploaded video content. It’s importance in the UGC advertising industry is quite considerable. Just in case you don’t believe us, we thought we would throw together some interesting stats that may change your mind.
We deal quite a lot with content creators on YouTube for our projects. It’s one of the things we’re most grateful for this Thanksgiving day! It’s by far one of the best places for user generated uploaded video content. It’s importance in the UGC advertising industry is quite considerable. Just in case you don’t believe us, we thought we would throw together some interesting stats that may change your mind.
1. YouTube is used by 55% of marketers (Social Media Examiner)
2. 84% of people bought from a brand after seeing it on YouTube (Optinmonster)
3. 78% of people agree that they use YouTube because it serves them with content that is personally relevant to them (YouTube)
4. 56% of marketers say that YouTube offer the biggest ROI (HubSpot Blog Research, 2022)
5. YouTube is the world’s second largest search engine after Google (Search Engine Journal)
a. Search engines drive 93% of all website traffic (SEO Statistics)
6. 50% of all social media users are on YouTube. There are 2 billion users (Omnicore Agency)
We could go on for hours on the many amazing stats of the YouTube platform. It’s hard to believe that it launched only 17 years ago by a guy named Jawed Karim. It provides content in all genres of topics. Pretty much anything you can think of is on there. If you can think of it, someone will have a channel for it. This colossal giant is worth 180 billion when writing this. Make sure your brand is harnessing the potential of this platform, whether it be for sourcing user generated content or promoting your brand via advertising. It is not to be disregarded.
Social Media Stats 2022
Upon all our blog research here at Locomotive, there is always a recurring theme in advertising with social media. It’s now one of the most important parts of an advertising strategy in today’s world. We found some really interesting stats that we wanted to share with all of you. We know it helps us see a clear picture of who is watching what and where. It’s important to know where your target audience is to better serve them.
Upon all our blog research here at Locomotive, there is always a recurring theme in advertising with social media. It’s now one of the most important parts of an advertising strategy in today’s world. We found some really interesting stats that we wanted to share with all of you. We know it helps us see a clear picture of who is watching what and where. It’s important to know where your target audience is to better serve them.
In 2005 only 5% of American adults used at least one social platform. In 2021 that number was 72%
Percentage of adults that say they use at least one social media site by age in 2021:
18-29: 84%
20-49: 81%
50-64: 73%
65+: 45%
More women typically use social media (78%) than men (66%) in 2021
YouTube and Facebook are the top most widely used platforms
YouTube: 81%, FB: 69%
Instagram comes in third at 40%
70% of people use Facebook daily
59% of people use Instagram daily
These are only some of the current social media stats but in our opinion are extremely useful when looking at where to target your ads. For more interesting statistics visit: Insider Intelligence, Sprout Social and Influencer Marketing Hub.