Creating a Case Study for Your Business
What is a case study? It’s a report of a brand’s implementation of something, such as a service, system, practice or product. It is a detailed account of something that your brand did from the beginning to the end. Let’s start by talking about what makes a good case study. First, you want something that is digestible. This means you communicate your story quickly and efficiently without any boring jargon. Second, although you want it to be unambiguous, you still want to convey the study in its entirety, so it must be thorough. This brings us to the last key point, good storytelling. You always want your viewer to be intrigued and interested in the content.
What is a case study? It’s a report of a brand’s implementation of something, such as a service, system, practice or product. It is a detailed account of something that your brand did from the beginning to the end. Let’s start by talking about what makes a good case study. First, you want something that is digestible. This means you communicate your story quickly and efficiently without any boring jargon. Second, although you want it to be unambiguous, you still want to convey the study in its entirety, so it must be thorough. This brings us to the last key point, good storytelling. You always want your viewer to be intrigued and interested in the content.
Now that you understand what makes a good case study, let’s cover some tips on how to create your own that your audience will want to see.
1. Relatability. Highlight customers that will appeal to your audience. Make sure that you know your target audience and choose someone that they can relate to.
2. Data. Use specific data and include numbers. Seeing proof in black in white is a great way to prove your value. If you can’t do this depending on the style of case study, use testimonials instead.
3. Good storytelling. As mentioned above, being a good storyteller is important. Having a beginning, middle and end are crucial to a good story. Try leading with a solution to a problem can attract attention quickly. Ask the right questions to get a complete picture of the journey from start to finish.
4. Key points. Identify the top 3-5 key points that you want to get out of the case study. It will be important to know your customers here. What challenges do they face? How can you help them with these challenges?
5. Formatting & appeal. Try different formats that appeal to different types of learners. Text, video, infographics and even podcasts work here.
Here at Locomotive, we’ve conducted case studies with previous content creators to understand what their process was like working with us from start to finish. It’s helped us understand what our strengths are and point out things that we can improve on. Typically, we’re pleasantly surprised with our client case studies but this doesn’t stop us from continuing to improve so that we have a seamless experience for content creators. Hopefully this list will help your brand understand how to create a good case study to better understand your business or assist your audience to better understand what makes your brand stand out from all the rest.
Case Study
We love our business and we’d like to think that we are the absolute best in our field. But don’t take our word for it. Here is a client questionnaire review from a previous content creator that we worked with, Jennifer.
1. How did you hear of the brand?
I was contacted by someone with an opportunity to work with Locomotive.
We love our business and we’d like to think that we are the absolute best in our field. But don’t take our word for it. Here is a client questionnaire review from a previous content creator that we worked with, Jennifer.
1. How did you hear of the brand?
I was contacted by someone with an opportunity to work with Locomotive.
2. What made you decide to become a client of the Locomotive?
How quick and easy it was to come to terms and an agreement.
3. Have you ever licensed through a competing entity? If so, how did the experience compare?
No, I have not.
4. What are some challenges you faced as a content creator before deciding to license your content with Locomotive?
A major challenge was the fee charged for the content.
5. How did Locomotive help you overcome these challenges?
They were very receptive and easy with my demands.
6. What is your favorite thing about working with Locomotive?
Staff was very nice and pleasant.
7. What has made you want to remain a client with Locomotive?
The work ethics.
8. How do you plan to keep working with or use the Locomotive in the future?
We would love to continue creating content with Locomotive.
When we got this back, we can’t even express how much we appreciated it, number one and also the kind words for our work ethics and employee interactions. We always hope to repeat business with each content creator and agency that we work with so we make sure that their experience is seamless and positive overall. It’s always rewarding to see that your efforts don’t go unnoticed with clients.