Streaming Service Advertising
During the pandemic people were forced to inside due to the stay at home orders. This caused a major uptick in media streaming services all over the world. “With revenues of 15.2 billion in 2018 before the lockdowns it has spiked to 24.1 billion in 2020. It is predicted to hit atleast 30 billion this year alone in 2022 according to Business of Apps.
During the pandemic people were forced to inside due to the stay at home orders. This caused a major uptick in media streaming services all over the world. “With revenues of 15.2 billion in 2018 before the lockdowns it has spiked to 24.1 billion in 2020. It is predicted to hit atleast 30 billion this year alone in 2022 according to Business of Apps. Netflix is the number one leader in streaming with Prime right behind them. According to recent news Netflix lost roughly some 200K people due to price increases so they are considering offering a cheaper, ad lavished version for those that want to opt in. Hulu comes to mind when I think of this because we have the ad version of that service in our home. To be honest, we don’t even mind them and kind of look forward to seeing what fun commercials they come up with for brands because they are short and sweet. With all of these statistics in mind it seems that the streaming ad space is something that brands and agencies should be getting behind and according to Adage streaming viewers are actually becoming more receptive to ads. “It gives advertisers increased brand recognition and recall.” The time for advertising spots in the streaming world is now and it is only going to continue to grow. It’s important that brands and agencies break into this market and make it part of their continued advertising budget and campaigning.
Reflection 2022
And just like that the first quarter of the year is already gone! As a business, we always wonder what the new year ahead will bring in comparison to last, so we started to reflect on the projects and partnerships that we have helped create so far this year.
And just like that the first quarter of the year is already gone! As a business, we always wonder what the new year ahead will bring in comparison to last, so we started to reflect on the projects and partnerships that we have helped create so far this year. We honestly love what we do and firmly believe that life is all about the connections we make with one another. This is one of the reasons why here at Locomotive we believe so deeply in the brand connections with consumers through the use of sourced content advertising. We’re so grateful for new partnerships with ad agencies that have come to fruition this year. You know who you are and thank you for deciding to work with us! As far as campaigns go, some that we’re most proud of so far this year are: Xbox featuring Khaby Lame, Ritz Crackers: A Taste of Welcome, Comcast Lift Zone and the March Madness Oreo: Stay Playful spots. So far, we’ve been sharing blogs on advertising trends, creative tips, and other important topics in the industry. We hope you’re enjoying what we have to say but we thought it would be a nice breath of fresh air to just say thank you to all of our partners. We’re so grateful to have help discover and clear content for your campaigns. We’re very much looking forward to see what the future has in store for us. Stay tuned for more fun upcoming spots. Cheers to another great year ahead!
Cost Effectiveness of UGC Marketing & Advertising
To source or not to source? That is the question! We all know the many benefits of sourced content advertising in terms of brand authenticity, loyalty, customer engagement, etc. But what about the pricing of this type of marketing over traditional forms of marketing?
To source or not to source? That is the question! We all know the many benefits of sourced content advertising in terms of brand authenticity, loyalty, customer engagement, etc. But what about the pricing of this type of marketing over traditional forms of marketing? When we say traditional we mean production team, actors, studio. You get it. The whole nine. Traditional forms of marketing tend to be more polished and present mostly information about a product. It can also be very time consuming where user generated content marketing has a much faster turnaround time. Of course, like all businesses, there is always going to be a budget involved for every single advertising campaign that they do. Statistics show that content marketing costs 62% less than traditional and will generate 3x’s as many leads (Demand Metric Report). Also, the risk of traditional marketing forms is in the fact that the brand won’t know the end result or its impact it will have with their consumers. Whereas, sourcing user generated content that is already made, the brand will already know what the emotion the clips incite and how it may fit the final edits. Already knowing the emotional response will also give the brand insight as to how how it will impact their audience before it even goes into market. Often times, these agencies will come in well under project budget utilizing a sourced content agency such as Locomotive. Of course, it’s not feasible to use sourced content for every single ad campaign. However, it is extremely beneficial to blend a mix of traditional and content marketing together in order to get the best use of a company’s advertising budget.
The Continued Rise of UGC
As we are finally seeing the light at the end of the pandemic tunnel we can’t deny that this worldwide crisis changed us all in more ways than one. It shifted our mindsets and priorities in ways that most of us never saw coming. Some for the good and some for the not so good. In any case, it put most professionals from every background in a position of sink or swim. Adapt and evolve or face the consequences. This is also true for the advertising industry. As production shut down we saw a spiked increase in the use of user generated content in ads due to its accessibility and cost effectiveness. I mean, what better way to make the best of a bad situation when you can’t hire a team to shoot your next commercial. Brilliant really. Use what is already there and as an added bonus, people really resonate with content they can share an emotional response with. Think back to all of those “we’re in this together” commercials with clips of people banging pots and pans on their balconies and seeing family through the windows of their homes. All shot by someone who just wanted to capture a moment in time from their life. Every single person on the planet can relate to this content as we were all in the same boat at the same time. Let’s face it, the first time we all saw these commercials we probably all felt the same heartwarming emotions. Although, this type of content marketing was not new, it now took the spotlight. According to Forbes this sourced content marketing is now here to stay and not only that, it is on the rise. This makes sense as companies begin to reap the benefits of this type of advertising. So many in fact I’m not going to name them all here. That’s another blog all in itself. However, I will say that some of the top reasons to utilize UGC is that it is literally everywhere, it is for everyone, and it is authentic (ADAGE). This translates into an unlimited library of freshly uploaded content often. According to an article found in Hubspot, 31% of consumers actually find it more memorable than traditional forms of marketing. Finally, authentic content that is relatable will resonate with consumers. In short, UGC isn’t going anywhere. In fact, it’s the opposite. As the number of social media users continue to increase (Statista), it seems only natural that digital marketing will turn to sourced content from these platforms for their audiences.