Content Creator Stats 2023
The creator economy is on the rise and if you ask an American kid nowadays what they want to be when they grow up, chances are that they will reply with, an influencer. Actually, it’s 1 in every 4 kids to be exact. The popularity and growth of the creator economy has almost romanticized becoming an influencer. Interestingly enough though, only 11% make between 50K-100K. These numbers can easily be considered a typically “living” in the U.S. for an individual depending on where they’re located.
We were recently doing some content creator research and discovered some interesting statistics on content creation and the creator economy in general. Since this is what we deal with in our business, we thought it would be useful to list some of the eye opening ones that are important and relate to what we do.
There are over ~200M content creators in the world (Link Tree)
139M of those creators have between 1K-10K followers
51% of full-time content creators earn enough to support at least one person (The Tilt)
Engagement and clicks are the most important metrics for brands and marketers looking to work with influencers (Influencer Marketing Hub)
64% of creators are women (Convert Kit)
However, women make 1.88x less money than men creators (Influencer Marketing Hub)
70% of creators spend 10 hours or less per week creating content (Link Tree)
The creator economy is on the rise and if you ask an American kid nowadays what they want to be when they grow up, chances are that they will reply with, an influencer. Actually, it’s 1 in every 4 kids to be exact. The popularity and growth of the creator economy has almost romanticized becoming an influencer. Interestingly enough though, only 11% make between 50K-100K. These numbers can easily be considered a typically “living” in the U.S. for an individual depending on where they’re located. It seems that the shine that comes along with becoming an influencer isn’t related to money and more to do with popularity. Everyone wants their 15 minutes of fame. Seems that some things never change with us humans. This is one reason we love sourcing and licensing content. Most people are more than happy to have their content featured in big brand commercials. We love finding those perfect pieces that fit within our client’s brief. Those clips that they just gotta have! Seeing clips fill our partners creative need are the moments we love the most.
The Side Hustle: Creator Economy
“Side-hustle ideas” jumped 326% since September 2022, according to Momentum Worldwide Trends. I mean, honestly, who doesn’t have a side hustle in today’s economy? Especially now that hybrid work has become something we’re all very familiar with since the COVID-19 pandemic hit. It has enabled a lot of people to pursue other forms of income other than their main stream. Platforms such as TikTok and Instagram are now offering ways to make money as a brand through promotion or as a creator through reels and partnership collaborations.
“Side-hustle ideas” jumped 326% since September 2022, according to Momentum Worldwide Trends. I mean, honestly, who doesn’t have a side hustle in today’s economy? Especially now that hybrid work has become something we’re all very familiar with since the COVID-19 pandemic hit. It has enabled a lot of people to pursue other forms of income other than their main stream. Platforms such as TikTok and Instagram are now offering ways to make money as a brand through promotion or as a creator through reels and partnership collaborations. We are certain that this uptick in the side hustle will inevitably lead to an increased content creator economy. Good news for us and good news for those working with us! More content creators = more options for content for your projects. There’s already an infinite amount of content uploaded everyday but with this trend that will increase the amount that we will discover. Bad news is, the more content out there, the more difficult it can be to find those perfect pieces that you’re looking for in your brief. It will pose to be even more difficult for brands that try to do in house found content projects. It’s good that you have a professional like us to do all of the daunting work for you. We can’t tell you the number of times we’ve been told that an agency tried to discover and curate the content themselves only to be left with major headaches. This is sometimes what leads them to us. Sometimes things are easier said than done but this is where we come in. Skip the headache. If you haven’t reached out about your found content projects yet, what are you waiting for? Looking forward to working with you soon :)