advertising, advertising campaign, recycling Dustin Pagliughi advertising, advertising campaign, recycling Dustin Pagliughi

Friday Favorite 8/19/22

“The Monster” campaign was created from the region of Attica, Greece where the recycling rate is only 19%, and 79% of their waste ends up in landfills. So much plastic ends up in the ocean, killing sea life all over the world. Geologists are seeing plastic become part of rock formations. It’s absolutely maddening. This campaign is to raise awareness on the importance of recycling.

“The Monster” campaign was created from the region of Attica, Greece where the recycling rate is only 19%, and 79% of their waste ends up in landfills. So much plastic ends up in the ocean, killing sea life all over the world. Geologists are seeing plastic become part of rock formations. It’s absolutely maddening. This campaign is to raise awareness on the importance of recycling. The video goes to show a monster growing in size as it collects garbage along the sea floor. As it grows, each piece of trash is added on to the body. Everyone is afraid of the monster except a small girl. She realizes that she can defeat the monster by removing just one piece of trash from its body. The message of the campaign is this: “mastering the monster of garbage is as simple as recycling household waste,” according to ADWEEK. This topic couldn’t be more important now as the pandemic has increased the world’s waste problem with protective equipment and shopping packaging materials. The recycling problem is real and it needs to be addressed on a global scale in order to reverse the damage we have already done to this beautiful planet.   

Read More
advertising agency, sourced content, earth day Dustin Pagliughi advertising agency, sourced content, earth day Dustin Pagliughi

Full Speed Ahead/Earth Day 2022

Here at Locomotive, we like trains. However, we though it important to make a statement on the impacts that they do have on the environment. You see us post steam engines on our stories but we are not oblivious to the fact of the fossil fuel problems they can create. The CO2 they pollute the air with is substantial due to the burning of fossil fuels. The steam engine in particular produces higher emissions. That being said, railroads are still actually one of the most efficient ways to transport freight across the country, so most are modernizing their systems to reduce impacts on the environment.

Here at Locomotive, we like trains. However, we though it important to make a statement on the impacts that they do have on the environment. You see us post steam engines on our stories but we are not oblivious to the fact of the fossil fuel problems they can create. The CO2 they pollute the air with is substantial due to the burning of fossil fuels. The steam engine in particular produces higher emissions. That being said, railroads are still actually one of the most efficient ways to transport freight across the country, so most are modernizing their systems to reduce impacts on the environment. “Moving freight by train instead of truck reduces greenhouse gas emissions by up to 75%.” (AAR) This is because they are more fuel efficient than trucks and move much faster.  

At our company, we love what the metaphor of a train stands for. It represents being unstoppable, getting things done and forward progression. This is why we chose it as our emblem. When the train first arrived in the 18th Century, it brought with it a new notion of industrialization that propelled society into a new era of business and trade since it was now cheaper and easier to produce in large quantities. Our values lie in progress as a culture and as a collective in the industry that we’re so proud to be a part of. The idea of progression has a much different meaning in today’s world. For us it’s inclusion, diversity, equality for a better world tomorrow. These are things that we are bringing to the table in the years to come. Being an equal opportunity employer that bridges the wage gap for women in the industry is just one way we contribute to this progress. We also want to put emphasis on sustainability through business to do our part for environmental efforts. We do this by remaining a fully remote business and have no intentions of changing that. This helps lower the world’s CO2 emissions for unnecessary work commutes. There are many ways a business can become more ecofriendly. Here are just a few: 

1.     Such as using energy saving bulbs

2.     Offering remote work as we do or assist with public transit

3.     Recycle

4.     Choose sustainable suppliers

5.     Unplug electronic when not in use

6.     Provide clean drinking water to reduce plastic bottles

7.     Use indoor plants to improve air quality

Deciding to do your part for climate change is a small win in itself. The more people that join the movement the better! It’s up to each and every one of us to do a little more each day to improve our planet’s health. It’s the small daily habits that add up to BIG changes in the end. One world. One community. 

Read More