Full Speed Ahead/Earth Day 2022

Here at Locomotive, we like trains. However, we though it important to make a statement on the impacts that they do have on the environment. You see us post steam engines on our stories but we are not oblivious to the fact of the fossil fuel problems they can create. The CO2 they pollute the air with is substantial due to the burning of fossil fuels. The steam engine in particular produces higher emissions. That being said, railroads are still actually one of the most efficient ways to transport freight across the country, so most are modernizing their systems to reduce impacts on the environment. “Moving freight by train instead of truck reduces greenhouse gas emissions by up to 75%.” (AAR) This is because they are more fuel efficient than trucks and move much faster.  

At our company, we love what the metaphor of a train stands for. It represents being unstoppable, getting things done and forward progression. This is why we chose it as our emblem. When the train first arrived in the 18th Century, it brought with it a new notion of industrialization that propelled society into a new era of business and trade since it was now cheaper and easier to produce in large quantities. Our values lie in progress as a culture and as a collective in the industry that we’re so proud to be a part of. The idea of progression has a much different meaning in today’s world. For us it’s inclusion, diversity, equality for a better world tomorrow. These are things that we are bringing to the table in the years to come. Being an equal opportunity employer that bridges the wage gap for women in the industry is just one way we contribute to this progress. We also want to put emphasis on sustainability through business to do our part for environmental efforts. We do this by remaining a fully remote business and have no intentions of changing that. This helps lower the world’s CO2 emissions for unnecessary work commutes. There are many ways a business can become more ecofriendly. Here are just a few: 

1.     Such as using energy saving bulbs

2.     Offering remote work as we do or assist with public transit

3.     Recycle

4.     Choose sustainable suppliers

5.     Unplug electronic when not in use

6.     Provide clean drinking water to reduce plastic bottles

7.     Use indoor plants to improve air quality

Deciding to do your part for climate change is a small win in itself. The more people that join the movement the better! It’s up to each and every one of us to do a little more each day to improve our planet’s health. It’s the small daily habits that add up to BIG changes in the end. One world. One community. 

Reflection 2022

And just like that the first quarter of the year is already gone! As a business, we always wonder what the new year ahead will bring in comparison to last, so we started to reflect on the projects and partnerships that we have helped create so far this year. We honestly love what we do and firmly believe that life is all about the connections we make with one another. This is one of the reasons why here at Locomotive we believe so deeply in the brand connections with consumers through the use of sourced content advertising. We’re so grateful for new partnerships with ad agencies that have come to fruition this year. You know who you are and thank you for deciding to work with us! As far as campaigns go, some that we’re most proud of so far this year are: Xbox featuring Khaby Lame, Ritz Crackers: A Taste of Welcome, Comcast Lift Zone and the March Madness Oreo: Stay Playful spots. So far, we’ve been sharing blogs on advertising trends, creative tips, and other important topics in the industry. We hope you’re enjoying what we have to say but we thought it would be a nice breath of fresh air to just say thank you to all of our partners. We’re so grateful to have help discover and clear content for your campaigns. We’re very much looking forward to see what the future has in store for us. Stay tuned for more fun upcoming spots. Cheers to another great year ahead!

World Health Day 2022

 The theme of World Health Day this year is “Our Planet, Our Health.” The first thing that comes to mind with this how we should treat our bodies is how we should the planet too. Changing the world begins from the inside out. Mental health directly affects physical health. This is why stress management is so important inside and outside of the workplace. Did you know that we spend 1/3 of our lives working and also, 80% of workers feel stress on the job (American Institute of Stress)? Makes sense then that we should be happy in what we choose for a career as well as the work environment we end up in. From a management standpoint there are so many benefits to assist in preventing work stress for employees. Some of these are but not limited to: reduced poor mental and physical health, reduced sick leave, increased productivity, job satisfaction, increased work engagement and overall improvement of employee health (Better Health). Here at Locomotive, our Founder & CEO, Dustin Pagliughi has always been an advocate of creating a work environment where all employees feel comfortable in their roles as stress free as possible. He believes that employees should be managed in a way that is nurturing and supported in their roles in a way that doesn’t involve micromanaging or making constant demands. If the work load is too much, he’s never afraid to step in and get his hands dirty and do the work. It’s easy since he loves what he does. Since the inception of Locomotive, all of its employees have been able to work remotely in order to promote a better work-life balance. In fact, all of our employees are spread out in many parts of world. Employee and client satisfaction were two of the reasons that the company was born from many years spent in an industry where they were overworked, all while they overdelivered. 

As advocates of proper employee treatment, we will leave you with some ways to support employee stress reduction in the workplace that we find helpful at Locomotive. 

1.     Give credit when credit is due. Make sure to give recognition to employees for their good work performances. This will boost morale at the office.

2.     Offer flexible work from home options. We realize that you may not be able to do this for every day of the week, but some find it helpful and are still productive away from the office, if not more. This gives employees more of a work-life balance. 

3.     Let them grow! This one is a huge! Make sure there are equal opportunities for growth within the company. If there isn’t much room to move up, offer incentives, such as holiday bonuses and raises. 

4.     Walk the walk like you talk the talk. Make sure that your organizational values align with your actions from management.  

Circling back, you should treat your mind the way you should treat the planet. Litter free. Mental health is physical health. Stress will manifest its way out of the mind into physical forms throughout the body. Since work stress is one of the largest mental strains for adults it should be supervised properly from the top down in businesses. Our bodies are connected to everything on this planet. The air we breathe, the water we drink. When we begin to take care of ourselves physically and mentally from the inside out, our planet’s health can be an extension of that as well. Let’s all keep working together towards positive changes at home, at work, and on this large rock spiraling through space that we all share as one.