To Green or Not to Green

Our monthly newsletter came from Adage, which always leads to thought provoking articles. The article that caught our eyes this month is the hot topic of “greenwashing” or “greenshaming.” A shift has recently happened where companies have decided to cut back on their sustainability efforts and/or stay their course without sharing the process publicly. This has come as a result of backlash from certain political views and/or companies that have a vested interest in practices that do not promote sustainability. As a brand that prides itself on its green efforts, we believe that sharing your process to combat climate change is important.