Last week, industry colleague Scott Powell shared a long-format thought piece around the impant of AI and how it might affect the Advertising & Marketing industries.
Reading The Paradox of Creativity felt like watching a mirror form mid-air reflecting both our hunger for innovation and a deep nostalgia for something we’re quietly losing. Some of it is hard to face. The idea that human-made art might soon be the exception, not the norm, isn’t just a shift in medium, it’s a shift in meaning.
I agree with the central thread: society is already starting to look backward, grasping for the raw, imperfect beauty that only human hands and minds can create. We’re beginning to crave authenticity again. In a world soon to be flooded with hyper-efficient, AI-generated content, it’s the flawed, the deeply personal, the soul-bearing work that will stand out.
That’s why AI should remain a tool. One that tightens up repetitive tasks, handles drudgery, helps with project management. But it shouldn’t be the artist. It shouldn’t replace the spark that comes from lived experience, pain, joy, risk the things that feed real creativity.
We’re on the precipice of something wild. What that something is, only time will tell. But it’s clear we need to decide, collectively and consciously, what kind of creative future we’re building and who gets to build it.
Thanks, Scott, for the reflection. It’s one we all need to sit with.
Looming Recession and Consumer Spending Trends 2023: Reducing Excess Ad Spend
There is a big public argument right now whether or not we will go into a recession. We don’t have the answers but we can say that inflation is at an extreme high and that is affecting the way that consumers are spending. HubSpot conducted a survey to see how people are responding to the spending habits and %30 are spending less than they previously were. 34% said that if a recession is officially declared then they will decrease their home budget. This survey also included things that consumers spent their money on during financially uncertain times. It’s not surprising that it included: essential gro
Tips for Writing a Good Blog
There are so many different types of blogs out there from how-to guides, news article reviews, interviews, explanatory and even personal. If you’re a vet or just getting started there are a few things to consider when trying to write a great blog. Here are some of our tips to writing something that grabs your audience’s attention and keeps it.
Small Business Advantage
In our world today, we likely think of big conglomerates owning markets. However, in the U.S., small businesses comprise of 99.9% of all firms according to the SBA. Strategies between large and small brands are going to be different, due to their specific marketing niches. While larger companies can offer more to a wider variety of consumers, small businesses do have their advantages. As a small business ourselves we pride ourselves on these unique traits that make us stand out in our area of expertise. Here are some ways that small businesses have an upper hand from large firms.
Key Performance Indicators
What is a KPI and why do they matter? We keep seeing this thrown around the advertising and marketing world so we thought it would be good to touch base on what they are exactly and why they are important. KPI’s are quantifiable measures of performance in order to gauge progress and insights in particular areas of your business. KPI’s are target that should be tracked because they support the overall goals of the brand through keeping the team aligned, checks on the organization to spot problems, helps allot for adjustments that need to be made if something isn’t working by analyzing patterns and it will hold the whole company accountable. KPI’s are found in every area of a business from finance to advertising campaigns. There are literally so many to list we couldn’t do it all in one article. However, we will list a few for example that pertain to marketing.
