There are so many types of content out there nowadays so, what in the world is topical content? Topical content is relevant to current events or timely topics. Think about things that are currently trending. Writing, vlogging, news stories, videos or even advertisements can be done on trending topics. These would all be considered topical content pieces since they focus on current news/trends. So, let’s talk about some of the advantages and disadvantages of writing topical content.
Going Viral
We’ve licensed more videos than we can count that were considered to be “viral.” Think back... Pizza Rat, David at the Dentist, Charlie Bit My Finger are just a few that quickly come to mind. America’s Funniest Home Videos was one of the first viral user generated content video shows out there back when VHS was still a thing. Viral videos are any video that blow up quickly and are considered to have gone “viral” when they hit between 5-8 million views or more. But what is it about certain video content that makes them go viral?
First Impressions
Have you ever met someone and they give you a limp handshake? Yea, we have too. It’s awkward and doesn’t leave a good taste in your mouth about that person. What about someone who refuses to look you in the eye when they speak or when you speak? Yep, been there too! Don’t let some of these poor practices hold you back if you’re looking to do an interview for a new position or starting a new one somewhere. There are definitely some rules for do’s and don’ts when making first impressions.
Tips for Taking Great iPhone Photos
Nowadays anyone can be a photographer. It’s become much easier to take great shots with that little device in your pocket. Since we deal with content creators a lot, we thought we would write up a little tip guide for taking great photos on your phone. Here is a list of top practices for those captured moments.
Friday Favorite 9/23/2022
This week’s favorite is a tribute to Serena Williams and her recent retirement. She is a role model for women and athletes all over the world! She leaves behind a legacy of a changed world because she refused to become the status quo. She remained true to herself despite all of the odds. The Nike ad coined with the tagline, “She didn’t change who she was-and that changed everything, for all of us,” was created by advertising company, Wieden+Kennedy Portland.
Avoiding Click Fraud
Paying for your advertisements only when their clicked on seems like a pretty good deal right? You don’t have to pay someone unless people actually view and click on it. Although it seems like a good deal, there are now bots on the web to consider. If these bots are clicking on your ads then you end up paying for clicks that aren’t real people. Aka. No real views. Basically, you’re wasting your money if “click fraud” happens to you! 36% of display ads are fraudulent clicks (Lunio, 2021).
Ad Viewability
Generation Alpha
Generation Alpha will outnumber the Baby Boomer generation within the next four years, according to Mccrindle. These numbers are significant as the Boomers were listed on Pew Research Center at about 72 million in 2019 and, according to HubSpot, Gen Alpha is expected to grow to over 2 billion by 2025. Why does this even matter when currently the oldest Gen Alpha is merely 12 years old? It matters because when these little guys and gals grow into adults, they will be the ones that advertisers will be trying to appeal to on top of Gen X, Y, and Z. it will be important to understanding what things makes this generation unique in order to properly advertise to them.
Explanation of Terms in the UGC Space
UGC. User generated content. Sourced content. Found content. What do all these terms mean? People get confused by what it is and how they are different. We thought we’d clarify a few things for you. They’re not different. All of these terms are literally synonymous with one another! They all mean the exact same thing. It’s anything on the internet.
Friday Favorite 9/16/22
This week turns to women’s retirement inequality awareness for TIAA. The ongoing campaign, #retireinequality coined this powerful piece, “The Dress.” In a collaboration between The Martin Agency and fashion designer, Fe Noel, they constructed a dress made of paper bills. The dress totals up to $1.6 million dollars, which is meant to represent the amount that women will lose for their retirement over their lifetime due to the 30% wage gap.
Ensuring a Great Brand Reputation
While in our personal lives, we agree that Joanne Jett got it right, from a business stand point your brand’s reputation is everything! Building your brand is hard enough and ensuring that its reputation remains intact requires work, but the stronger it is, the more your audience will trust you and become ambassadors for you for a lifetime. So, what influences brand reputation?
Tips for Increasing Brand Awareness
90% of organizations say that their goal is to increase brand awareness, according to Hootsuite. But why is brand awareness important? I think that’s obvious really. It helps your audience know who you are. They can recall your brand off hand and the more people that can do that, the more revenue you will receive. If your brand is at the top of their mind, they are more likely to buy from you than another. Ok, so it’s definitely important but now how do you go about achieving it? There are many ways but we will start with a quick guide of the ways that we feel are top priority to help get you there.
Calculating Risk vs Reward
We all make mistakes, especially in business. But to repeat those mistakes is another story. Making mistakes are important. It is how we learn and improve as business owners. In business there will always be risks involved. But sometimes you must weigh the risks vs the rewards to see if that risk is even worth taking. But how do we do that? How do you discern whether those decisions foolish or calculated? Let’s first define a calculated risk.
Ways to Incorporate UGC Into Your Marketing Strategy
It’s no secret that we love UGC. It’s what we do and we’re passionate about it! We deal with UGC in the advertising campaign spaces mostly. However, there are some other areas of marketing that you can use this powerful tool. First, let’s talk about UGC in advertising since that’s what we specialize in. This is a great way to get consumers to trust your brand seeing real people in real-life situations that your audience can relate to. This type of UGC marketing will increase your ROI immensely. Let’s dive in to the other ways your brand can use it for marketing strategies.
Friday Favorite 9/9/22
UX Design
What does UX and UI stand for? UX stand for user experience that refers to how people interact with a product or service as well as their over journey engaging with your product or service. UI stands for user interface and is relates to the aesthetic visual properties of a digital product, such as a website
Price Change Discussions
Ah, money. The uncomfortable topic that everyone avoids like the plague in our relationships, at work, with friends. Pretty much anywhere, really. Many businesses have had to make pricing changes and/or increases these past few months with the skyrocketing economy. Aside from this, there are other reasons that your business may have to raise pricing, such as vendor/subscription price hikes and increasing service demands to name a few. So, we thought we’d chat about the do’s and don’ts of doing this. Let’s start with the things that you should do when changing pricing.
Work Schedule Flexibility
The pandemic literally changed how we all view work. It increased the work-life balance by 43% of people surveyed by Qualtrics. We all know that the old-school mentality bosses are terrified that people will take advantage of this flexibility. However, there is this cool little thing called gift exchange theory that is responsible for 55% of people working more hours remotely than at the office.
Labor Day 2022
Every year, the first Monday in September is set aside as an annual celebration of the social and economic achievements of American workers. Today we take a pause from our regular broadcast blog to talk about Labor Day: its history, its founders, etc. it has been recognized long before it became an official holiday on February 21st 1887 by the state of Oregon.
Friday Favorite 9/2/22
With the recent release of the prequal to Game of Thrones, House of the Dragon, we felt compelled to feature one of their newest advertisements for the show. We’re not going to lie, we’re really big fans of both! This ad was featured on Official Media Samosa. This interactive ad was located in Brazil and features a black, melted bus stop billboard as part of the piece.
