Short Form Video Trends 2022

1.     UGC. Consumers LOVE it! It influences their purchasing choices. UGC offers very high ROI of 40% according to HubSpot. It’s trusted more by consumers than traditional advertising.

2.     Influencer Ads. We’ve written about this trend already. Working with influencers can increase your brand awareness for new audiences and build trust with the one you already have.

3.     Product Teasers. This one kind of speaks for itself.

4.     Challenges. #Waterbottle challenge anyone? This trend became popular with TikTok and they are ranked highly among marketers for effective social media.

5.     BTS. Behind the scenes videos give people a sneak peek into the process for your brand.

These are our top 5. There are more out there that are expected to be trending this year. All of these video styles are easy to throw together. Be creative and focus on the audience instead of the product. Plan your strategy and make sure editing looks professional. We recommend utilizing Instagram and Facebook for your short form video content.

Digital Marketing Trends 2022

Trending

Trending

Now that we’re at the end of the pandemic we can thankfully say that overall, this year been increasingly better than the previous two. Don’t you agree? Although we’re well into the summer, we’ve put together a quick list of things that are expected to be trending all year. They’ve been gaining steam and aren’t going anywhere. Here are our top 5.

1.     Influencer marketing. This one takes a top seat! Many sources say that influencer marketing is here to stay and not only that, it’s growing every year. People trust people more than they trust brands. We’ve known this for years. It’s why we do what we do. Harness the power of influencers to connect and engage with your audience. It will increase your sales, ROI and build trust between the brand and consumers. Watch this video to understand how to choose the right influencers for your brand.

2.     Organic content. At Locomotive we can’t stress this one enough. We thrive on organic, user generated content. We source all of our content with real humans to see what organic emotional responses our videos invoke for our campaigns with agencies.  Organic content improves the algorithm and according to Forbes, this is now everything!

3.     Humanized Marketing. The previous bullet brings us to our next trend of humanized marketing. It’s less about buttoned down professionalism now and more about conversational outlooks. People want to be treated like people. They don’t want to be sold anything and they want personalization.

4.     Live streams. According to Hubspot, “52% of marketers who invested in live streaming said it performed better than expected.” If you’re not live streaming for your brand, it is considered a BIG social media mistake. Make sure to take advantage of engaging with your customers in real-time to get feedback.

5.     Responsible Marketing. Being conscious with the environment in mind as well as socioeconomic issues. This includes diversity and transparency. Consumers want to support brands that aligns with their own values. Especially Gen Z.

These are only a few of the top digital marketing trends that are expected to be important this year. Staying up to date with current trends in the digital world will keep your business thriving. 2022 has been an interesting year so far in terms of economy and social issues but we’re optimistic that we will all finish out this year better than we began!