Short Form Video Trends 2022
These are our top 5. There are more out there that are expected to be trending this year. All of these video styles are easy to throw together. Be creative and focus on the audience instead of the product. Plan your strategy and make sure editing looks professional. We recommend utilizing Instagram and Facebook for your short form video content.
1. UGC. Consumers LOVE it! It influences their purchasing choices. UGC offers very high ROI of 40% according to HubSpot. It’s trusted more by consumers than traditional advertising.
2. Influencer Ads. We’ve written about this trend already. Working with influencers can increase your brand awareness for new audiences and build trust with the one you already have.
3. Product Teasers. This one kind of speaks for itself.
4. Challenges. #Waterbottle challenge anyone? This trend became popular with TikTok and they are ranked highly among marketers for effective social media.
5. BTS. Behind the scenes videos give people a sneak peek into the process for your brand.
These are our top 5. There are more out there that are expected to be trending this year. All of these video styles are easy to throw together. Be creative and focus on the audience instead of the product. Plan your strategy and make sure editing looks professional. We recommend utilizing Instagram and Facebook for your short form video content.
Trending Video Marketing Investments
As we always say here at Locomotive, video content is King! It continues to be the top way to market to brand audiences. However, there are so many different styles of video marketing to consider now, so what types are brands investing in this year? Here is a quick list of our top three trending video marketing styles that brands are investing in.
As we always say here at Locomotive, video content is King! It continues to be the top way to market to brand audiences. However, there are so many different styles of video marketing to consider now, so what types are brands investing in this year? Here is a quick list of our top three trending video marketing styles that brands are investing in.
1. Short-form video. According to HubSpot, 58% of marketers use short form videos. Out of all video types this one provides the best ROI. Short form generally means anything under a few minutes. It should also be noted that the average engagement for short-form videos is around 50% (Wistia).
2. Social media video. 93% of social media marketers say that it’s a vital component of their strategies and 85% of consumers say they want more videos on social from brands according to Sprout Social. Give the people what they want and watch your return on investment increase.
3. Long-form video. Long form video can be anywhere from 3-6 minutes long. One would think that longer videos see less engagement but that’s up for debate. YouTube is a great example of where longer form videos excel with a high ROI. Long form video creation has increased by 446% for videos between 30-60 minutes long and 228% for videos between 5-30 minutes long (Wistia).
Video marketing will always be the top way to achieve and retaining a successful marketing strategy for your brand. If your brand isn’t already investing in the power of these video marketing tools listed above, get on it quick. Staying up to date with current trends will keep you at the top of your game! And remember, User-Generated Content reigns.