Dustin Pagliughi 12/14/22 Dustin Pagliughi 12/14/22

Social Media Advertising

At this point, you should know the benefits of social media marketing. There are billions of people on social media platforms. That’s billions of potential customers just waiting to be tapped into. Your brand can use data from users to target a certain customer demographic when using social media ads and track ROI directly. Here are some tips to get the best bang for your buck on social media ads.

Know your audience. Who is your target audience? This is important to know and chances are if you’re brand is on social media, you already know which channels are relevant for you. Here is a quick breakdown of who hangs out where in terms of social media channels.
1. Facebook tends to be more boomers as well as the age range from 25-34
2. YouTube is age 18-35 with emphasis on video content (that should be a no brainer).
3. Instagram is age 18-34 and Millennial dominant.
4. Twitter age 25-49 that is dominated by the educated and the wealthy.
5. LinkedIn is age 46-55 and predominantly for working professionals.
6. TikTok age 10-19 and predominantly female.
7. SnapChat ages 13-17, 25-34 but dominated by teens.
Know your objective. It’s important to know what your social ad objective are.
1. Are you looking to increase your brand awareness?
2. Are you trying to increase your reach?
3. Are you trying to tap into new audiences?
4. Are you looking for more engagement?
5. Looking to generate more leads?
Use organic posts to inform. Use current posts to see what it is that your followers like to see. Which ones got high engagement? Which one got a lot of likes?
Measure results. Use the insights from your advertisements. Who is seeing them? How is the response? Which ones did the best and look at the times they went out. This can help you make real time adjustments. This will also show which ones are not working.

Social media can be a great tool for your brand. Not only can it generate new business, it can help you understand your audience as well.

Dustin Pagliughi 11/21/22 Dustin Pagliughi 11/21/22

Best Social Media Sites for Video Content 2022

Over 58.7% of the global population is on social media and uses it as their primary source of information. That’s roughly around 4.65 billion people. When it comes to social media marketing though, a one size fits all approach does not work. It’s important to know which audience hangs out where so you can know what kind of video content to make and where to put it.

Over 58.7% of the global population is on social media and uses it as their primary source of information. That’s roughly around 4.65 billion people. When it comes to social media marketing though, a one size fits all approach does not work. It’s important to know which audience hangs out where so you can know what kind of video content to make and where to put it. According to a HubSpot survey, YouTube is still in the lead with 35% of people watching social media videos. This is followed by Facebook, TikTok, Other and Instagram. TikTok is on the rise as it now surpasses Instagram but this is just according to one small survey done through HubSpot. Other sites show different data. So, who’s right? Who’s wrong? Well, they’re both right. It all depends on who your survey group is. Different groups that are different ages or from different regions will alter the results. The real take away here is that you make sure to market and advertise over a range of platforms, young and older. As social media evolves, so will the need to change strategies.

Dustin Pagliughi 11/15/22 Dustin Pagliughi 11/15/22

Social Media Planning

You plan everything in your life. Your Google calendar helps you keep track of everything you do from personal to business. So, why wouldn’t you plan your businesses social media posts as well? It’s important to keep a schedule for your content in order for your social media strategy to be effective. Here is what your calendar should include.

1. Date you will post

2. Time you will post

3. Social media platform it will be posted to

4. Visuals you will use

5. Caption

6. Links and tags

7. Campaign/Goal

Doing this will help you be more efficient, save time and not forget to post. It takes a lot of time and attention to stay on top of social media channels. With a calendar it helps you plan ahead and will help free up more of your time later. You won’t forget to post consistently and since you pre-planned them, the posts will likely have less mistakes. Shoot for posting at least once a week if you have just begun. If you’re more established then 3 posts per week are best practice.

Dustin Pagliughi 10/19/22 Dustin Pagliughi 10/19/22

Increasing Social Media Engagement

Having a large audience is great but that’s not all that is important on social media. Engagement with your followers will measure more success than just the number of people that follow you. What does engagement from your followers look like? It’s shares, comments, saves, likes, mentions and even branded hashtag usage. Here are a few quick ways to increase your engagement on your social media channels.

Know your audience. This will help you dictate when it is best for your brand to post, what type of content to post and help you find your brand’s voice.
Spark up conversations.
1. Ask questions in your posts or stories. On the flip side of this, have them ask you questions with the “ask me anything.”. This can add value to your brand as helpful or knowledgeable.
2. Take polls or quiz them. This is another great way to mix it up and engage your audience.
3. Contests. Everyone loves free things. Offer something from your brand as a prize for a contest.
Promote others in your field. This is a way to keep content diverse but can also be used in situations where you may not have the exact information they need so you send them to where they can get it. Your audience will appreciate that you care that they receive the information they’re looking for whether they get it from you or not. In turn, promoting others in your field will make them more apt to promote you as well should it be necessary. Cross promotion is a powerful thing. And supporting others is cool too!
Create influencer relationships. Using influencers who believe in your brand to help promote it. Typically, a post for a freebie or discount is standard. This helps consumers trust your brand more and this type of marketing is expected to keep increasing in 2022.
Personalize engagement and be timely. Answer direct messages in a timely manner. Show that there is human behind the brand.

Having high engagement will get your brand a higher ranking on social media platforms. The algorithm shows that people find it relevant and valuable. This means it puts even more eyes on it in the field getting your brand even more followers and so on and on it goes.

Dustin Pagliughi 10/4/22 Dustin Pagliughi 10/4/22

Social Media Mistakes to Avoid

We’ve all posted that low quality video that got very little love and immediately regretted it. Maybe even taken it down shortly after the fact. We know we’ve done this. There are a few major pitfalls to avoid when attempting to optimize your social media channels. We’re only going to focus on Instagram for the purpose of this article.

1. Low quality videos. This goes for really any channel. A low-quality video is a sure way to get low engagement.

2. Missing out on live streaming. This new, powerful tool is a great way to engage your audience in real time. This helps you get feedback immediately.

3. Uploading videos with TikTok watermark. Don’t recycle your videos. Or anyone else’s for that matter. Always upload the original video without the watermark logo if you decide the video is worthy of a double share.

4. Skipping out on the bio. This is where you can increase your discoverability. Linktree can help you add multiple links to your bio if needed.

5. Having a personal or private account. I think the reason for this speaks for itself. If you’re a brand you must have a business account in order to see your metrics.

6. Buying followers. Although it may be tempting, buying followers is a hollow purchase. These followers are often bot accounts that won’t engage with your content.

7. Skipping the opportunity of a great caption. Just as when writing a good article, it’s important to have a good caption to hook your user’s attention and can offer more context for your amazing posts.

We love social media and the engagement it creates between brands and consumers. It’s something that brands were unable to do in such a way prior to. With social media, a brand’s audience can connect with them on a deeper level through engaging with their posts, sharing and saving them. It also gives brands an idea of what their audience likes to see versus what they don’t. it’s a great tool for content marketing so making sure that you are doing all the rights things is pivotal. Social media is something that we specialize in when it comes to sourcing user generated content for campaigns so we’ve seen the benefits of it for brands first hand.

Dustin Pagliughi 7/21/22 Dustin Pagliughi 7/21/22

Desktop Posting Guide

Did you know that you can post to Instagram from your desktop computer? Yea, neither did we! We recently learned that this was an option so we thought we’d share a quick tutorial on how to do it. It’s basically the same as from your phone but the video quality is better.

Did you know that you can post to Instagram from your desktop computer? Yea, neither did we! We recently learned that this was an option so we thought we’d share a quick tutorial on how to do it. It’s basically the same as from your phone but the video quality is better. Sometimes when posting from your phone the quality of the video decreases. Ok to create a post from your desktop first click the add button on Instagram. It will prompt you do select from your computer. Select the photo or video you want. You can change the aspect ratio as well as do a carousel. Click next. It will then prompt you to choose the cover photo if using a video. You can then trim your video as well here and turn the sound on or off. If using a video, edit and click next. Finally, here is where you can add your caption, hashtags and location. Do this and you’re ready to post! Sharing from your desktop can be easier sometimes and you can avoid any decline in video quality. Happy posting!

Dustin Pagliughi 7/19/22 Dustin Pagliughi 7/19/22

Which Social Media Channels are Best for Brands

According to Statista the leading social media platform for brand marketers is Facebook at 93%, with Instagram coming in second at 78%. Even if you’re a content creator, you want to get more engagement and turn followers into customers. We couldn’t agree more with this statistic. Let’s think about why this is. Look at YouTube for example. Sure, you can monetize to make money here but, you can only engage with your followers if they leave comments on your videos.

According to Statista the leading social media platform for brand marketers is Facebook at 93%, with Instagram coming in second at 78%. Even if you’re a content creator, you want to get more engagement and turn followers into customers. We couldn’t agree more with this statistic. Let’s think about why this is. Look at YouTube for example. Sure, you can monetize to make money here but, you can only engage with your followers if they leave comments on your videos. You can’t really build a relationship with your audience. What about TikTok? Oh man, do we have lots of thoughts on this platform. It’s great for viral videos but you don’t really get served content from people that you follow. It’ good for discovering new content creators but not so much for building good connections with your current followers. Aside from this, it’s important for content creators to know that anything filmed within the TikTok platform is the property of TikTok and that the creators do not actually own the rights to those videos. Furthermore, if a creator films inside the app, they cannot monetize their content in any way. Personally, we believe that it’s best to generate revenue from your followers on Instagram because there are so many ways to connect with them through all their different features. The algorithm on this platform is also set up to give you more of the content from the people and brands that you love. It’s important to having a multifaceted approach to social media marketing. Using stories, feed, live, reels, polls, etc. this keeps your audience engaged and it will build stronger relationships with them.

Dustin Pagliughi 7/11/22 Dustin Pagliughi 7/11/22