Desktop Posting Guide
Did you know that you can post to Instagram from your desktop computer? Yea, neither did we! We recently learned that this was an option so we thought we’d share a quick tutorial on how to do it. It’s basically the same as from your phone but the video quality is better.
Did you know that you can post to Instagram from your desktop computer? Yea, neither did we! We recently learned that this was an option so we thought we’d share a quick tutorial on how to do it. It’s basically the same as from your phone but the video quality is better. Sometimes when posting from your phone the quality of the video decreases. Ok to create a post from your desktop first click the add button on Instagram. It will prompt you do select from your computer. Select the photo or video you want. You can change the aspect ratio as well as do a carousel. Click next. It will then prompt you to choose the cover photo if using a video. You can then trim your video as well here and turn the sound on or off. If using a video, edit and click next. Finally, here is where you can add your caption, hashtags and location. Do this and you’re ready to post! Sharing from your desktop can be easier sometimes and you can avoid any decline in video quality. Happy posting!
Friday Fun Favorite: Sexual Violence
Our weekly favorite advertising pick!
We’ve decided to switch it up a little from all the dialog and do a Friday theme that is fun! We will be featuring one favorite advertising spot that came out that week. This week we will begin with a great spot from Stand Agency for the Scotland Police Department on sexual violence against women. We love this spot because of its powerful message it brings creating awareness around harassment and nonconsensual advances from men. This is type of solution that society needs. We applaud the Scotland Police for taking such a strong stance against this topic! These are the types of campaigns that should be aired everywhere worldwide to raise awareness on how to address certain issues.
The Different Kinds of Marketing Videos
There are literally tons of types of marketing videos and categories within categories. In this blog we will touch on a few but wanted to preface with that. This isn’t intended to be an all-inclusive article and just merely a guideline to highlight some of the most useful types of marketing videos. Let’s start with “the spot” video. We’ve helped discover and curate hundreds of these. These are short 15-30 second commercials and are great because they can be used virtually anywhere. Between commercial breaks on streaming services, as ads on YouTube. You get the idea.
There are literally tons of types of marketing videos and categories within categories. In this blog we will touch on a few but wanted to preface with that. This isn’t intended to be an all-inclusive article and just merely a guideline to highlight some of the most useful types of marketing videos. Let’s start with “the spot” video. We’ve helped discover and curate hundreds of these. These are short 15-30 second commercials and are great because they can be used virtually anywhere. Between commercial breaks on streaming services, as ads on YouTube. You get the idea. These are also important because people tend to decide in under 30 seconds whether or not they will finish until the end and therefore, must be immediately engaging. User generated content ads are perfect for this type of video for your brand. Next, let’s talk about product marketing videos, which are the most common type. These focus on a brand’s product or service and explain the benefits. This is where brands can connect to market demand and tell a story that’s both conversational and professional (Chameleon). Typically, these are produced but can also be created using user generated content within them. Third, mini documentaries can be done on a brand that showcase a behind the scenes look at the company and its culture. These are generally much longer and treated more like a feature film style of video. Fourth, a behind the scenes style video bring the consumer into your process. This is where brand specialty and craftsmanship can be promoted. Lastly, educational or how-to videos are always a good way to engage consumer to the brand. All in all there are so many more types of marketing videos to engage brands and their target audiences and these are just the tip of the iceberg. Visit these websites to learn more about all the different ways to create engaging video content.
Video Advertising
92% of B2B prospects consume online video (Whiteboard Animation). This isn’t surprising since the rise of social media platforms that push video formats in the recent decade. In today’s society, banner advertising is a dying art form and the rise of digital video content advertising is here. There are many reasons for video format being at the forefront of the advertising space and, one of these being that little device that fits in your back pocket.
92% of B2B prospects consume online video (Whiteboard Animation). This isn’t surprising since the rise of social media platforms that push video formats in the recent decade. In today’s society, banner advertising is a dying art form and the rise of digital video content advertising is here. There are many reasons for video format being at the forefront of the advertising space and, one of these being that little device that fits in your back pocket. 50% of users watch videos on their mobile devices making video streaming easier than ever (BRID.TV). Here is a list of some of the top reasons to use video advertising.
1. Attention spans are shorter and a video can get brand messages across in a shorter amount of time. Keeping the video between 15-30 seconds is recommended so you don’t lose the attention of the viewers. “73% of consumers decide in less than 30 seconds if they will watch to the end of the video.” (Social Sorted)
2. Video gets the message across better than other formats. A picture is worth a thousand words all of which can be determined by the creative mind of the viewers. A video is better in conveying particular brand messages because it takes the guess work out of it for the viewers. Emotional impacts of videos are important.
3. Videos engage the brands target audience. Most people are more apt to buy a product if they are able to watch a video on it. Videos are easy to share and are suitable for different purposes. Stay tuned for our blog on the different types of marketing videos coming soon.
4. Videos help generate new leads. 93% of businesses reported getting new customer leads on social thanks to video according to Hosting Canada.
5. Videos raise brand awareness and increase website traffic. Google favors videos on the search engine results page.
It seems like creating campaigns in video format is the way to go in today’s day in age. Making sure that the beginning of the video has a “hook line and sinker’” cadence to catch consumers attention immediately is key to success. With attention spans that are shorter and shorter the video has to reel in the viewer in the beginning to be an effective marketing tool. Videos create an emotional connection with consumers and should be in the forefront of every businesses marketing strategy.