Instagram Posting Guide, social media marketing, User Generated Content, video marketing Dustin Pagliughi Instagram Posting Guide, social media marketing, User Generated Content, video marketing Dustin Pagliughi

Desktop Posting Guide

Did you know that you can post to Instagram from your desktop computer? Yea, neither did we! We recently learned that this was an option so we thought we’d share a quick tutorial on how to do it. It’s basically the same as from your phone but the video quality is better.

Did you know that you can post to Instagram from your desktop computer? Yea, neither did we! We recently learned that this was an option so we thought we’d share a quick tutorial on how to do it. It’s basically the same as from your phone but the video quality is better. Sometimes when posting from your phone the quality of the video decreases. Ok to create a post from your desktop first click the add button on Instagram. It will prompt you do select from your computer. Select the photo or video you want. You can change the aspect ratio as well as do a carousel. Click next. It will then prompt you to choose the cover photo if using a video. You can then trim your video as well here and turn the sound on or off. If using a video, edit and click next. Finally, here is where you can add your caption, hashtags and location. Do this and you’re ready to post! Sharing from your desktop can be easier sometimes and you can avoid any decline in video quality. Happy posting!

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advertising, marketing, social media statistics Dustin Pagliughi advertising, marketing, social media statistics Dustin Pagliughi

Social Media Stats 2022

Upon all our blog research here at Locomotive, there is always a recurring theme in advertising with social media. It’s now one of the most important parts of an advertising strategy in today’s world. We found some really interesting stats that we wanted to share with all of you. We know it helps us see a clear picture of who is watching what and where. It’s important to know where your target audience is to better serve them.

Upon all our blog research here at Locomotive, there is always a recurring theme in advertising with social media. It’s now one of the most important parts of an advertising strategy in today’s world. We found some really interesting stats that we wanted to share with all of you. We know it helps us see a clear picture of who is watching what and where. It’s important to know where your target audience is to better serve them.

Pew Research Center:

  • In 2005 only 5% of American adults used at least one social platform. In 2021 that number was 72%

  • Percentage of adults that say they use at least one social media site by age in 2021:

    • 18-29: 84%

    • 20-49: 81%

    • 50-64: 73%

    • 65+: 45%

  • More women typically use social media (78%) than men (66%) in 2021

  • YouTube and Facebook are the top most widely used platforms

    • YouTube: 81%, FB: 69%

    • Instagram comes in third at 40%

  • 70% of people use Facebook daily

  • 59% of people use Instagram daily

These are only some of the current social media stats but in our opinion are extremely useful when looking at where to target your ads. For more interesting statistics visit: Insider Intelligence, Sprout Social and Influencer Marketing Hub.

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