Advertising, Eliza Nicholson, Women's History, Women in Advertising Dustin Pagliughi Advertising, Eliza Nicholson, Women's History, Women in Advertising Dustin Pagliughi

Women’s History Month: Women in Advertising, Eliza Jane Nicholson

The first female publisher in U.S. history was Eliza Jane Nicholson. She ran the Daily Picayune from 76’-96’. And when we say that, we mean 1876-1896! Not only was the first female publisher, she owner the entire major newspaper. She moved to New Orleans to become a professional journalist and began working for the Daily Picayune, where she wrote under the name, Pearl Rivers.

The first female publisher in U.S. history was Eliza Jane Nicholson. She ran the Daily Picayune from 76’-96’. And when we say that, we mean 1876-1896! Not only was the first female publisher, she owned the entire major newspaper. She moved to New Orleans to become a professional journalist and began working for the Daily Picayune, where she wrote under the name, Pearl Rivers. It was here that she met her husband, Alva Holbrook, who was the owner of this paper. When she married him, the paper was in financial turmoil but after her husband passed and she took the lead, it became profitable once again! Interesting side note, Holbrook’s ex-wife attempted to murder Eliza but all to no avail. She fought for women to be hired at the paper and fostered equal pay. Quite a feat for someone of her time when these things were still quite taboo. We would like to celebrate her on this final day of Women’s History Month and all other women in all industries fighting to for women’s equality all over the world. Equality and freedom transcend time and geography!

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advertising, advertising campaign, TIAA's The Dress, Retirement Inequality Dustin Pagliughi advertising, advertising campaign, TIAA's The Dress, Retirement Inequality Dustin Pagliughi

Friday Favorite 9/16/22

This week turns to women’s retirement inequality awareness for TIAA. The ongoing campaign, #retireinequality coined this powerful piece, “The Dress.” In a collaboration between The Martin Agency and fashion designer, Fe Noel, they constructed a dress made of paper bills. The dress totals up to $1.6 million dollars, which is meant to represent the amount that women will lose for their retirement over their lifetime due to the 30% wage gap.

This week turns to women’s retirement inequality awareness for TIAA. The ongoing campaign, #retireinequality coined this powerful piece, “The Dress.” In a collaboration between The Martin Agency and fashion designer, Fe Noel, they constructed a dress made of paper bills. The dress totals up to $1.6 million dollars, which is meant to represent the amount that women will lose for their retirement over their lifetime due to the 30% wage gap. Not only do women earn less, they often have to take more time away from work for maternity leave and caring for older family members. The dress was showcased on social media for fashion week and is now on display in NYC’s SOHO neighborhoods on Broadway and Grand until the 18th of this month. TIAA hopes to raise awareness so that others will start conversations for these issues to be addressed. We’d also like to give some appreciation to our friend, and the Director of Business Affairs on this project, Angela Eddlemen. We’ve worked with TIAA before, but this is a YES to the dress, for sure.

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